14 Aralık 2009 Pazartesi

The Tiger Woods scandal and celebrity endorsements: newyorker.com

by James Surowiecki

The Tiger Woods scandal and celebrity endorsements: newyorker.com

A recent issue of Forbes features a full-page ad for the consulting firm Accenture with Tiger Woods striding through tall grass. The tagline reads, “The road to high performance isn’t always paved.” To which the obvious rejoinder these days is “Sometimes it runs straight . . .

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