2010 Social Media Predictions:
Every year, Computerworld asks people in the geek community for their New Year’s predictions. The full article is here.
My responses included:
We will see social networking fatigue, but savvy users will continue to use platforms to build their personal brands. For most people, updating Facebook gets tedious, and your “friends” really don’t care which Hogwarts faculty member you are. Twitter takes a lot of work, although it can be a great personal brand-builder, with enough effort. LinkedIn is improving, mostly because of its Answers section; users can become well-regarded authorities in their subject areas by investing an hour or two per week posting thoughtful questions and responses. Plaxo? Please stop pestering me. You’re too far down my social networking depth chart for me to spend any time with you.
And
While the concept of a social networking guru might seem quaint by 2013 (do you have a photocopier guru in your office?), there is an opportunity in 2010 for people who really understand how to make social networking happen within the enterprise. While there are still a lot of carpetbaggers and “gee-whiz” cheerleaders playing in this market, I still find that there are a lot of people who don’t have a basic understanding of social networking and are reluctant to ask for help.
What are your thoughts? What will 2010 have in store for social networking?
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